Spatial designers and creative entrepreneurs Paulien Berendsen and Eric Sloot. Initiators and owners of Studio Parade, VRIENDEN and IXXI have always been entrepreneurial designers. Three years ago they started a new challenge: the design label VRIENDEN (dutch for friends).
The VRIENDEN collection. VRIENDEN is a completely new way to match furniture with design lovers: the furniture can be purchased via www.vanvrienden.com
and not in the store. When someone gets inspired by the website and wants to try out a piece of furniture they make an appointment with someone who bought the piece of furniture earlier. If you proceed to buy later, the Vriend who opened his house will receive a VRIENDEN Fee. The collection on show this is from VRIENDEN and from Floris Hovers.
Eric and Pauline both work from a spacious and inspiring loft. ''We both have found a light open living and working space in which we can achieve any creation with a laptop and simple materials. From there, our workplace extends to the workplace and production space of executive parties with whom we work closely. Working together influences our work more than the space we are located.''
PLAN-B is open every day (free entrance) during Dutch Design Week from 11:00. You can reach us via DDW Taxi, Hop-on hop-off bus, bike, car (free parking) or via public transport. Every 5 minutes a bus departs from Eindhoven CS (this bus also passes Strijp-S) to PLAN-B. Take the 401, 402 or 403 to bus stop Hurksestraat.